The Impact of Culture on the Function of Sound in Masala Essay

The Impact of Culture on the Function of Sound in Masala "I declare the National, uhh, sorry...the Canadian National Museum of Philately officially open." - Minister for Multi-Culturalism, Masala Although there are moments in Masala when the surface dialogue is loaded with irony and satire, the background or ambient sound of the film is also used to examine the central theme of the film, the search for personal and cultural identity. This theme of cultural representation and personal identity is additionally expressed through director Srinivas Krishna’s technical approach toward the function of sound in the film. In fact, the different approaches to life and art that distinguish one culture from another are evident in a brief comparison of the employment of sound in the Japanese films Gonza The Spearman and Fireworks and the Canadian production Masala. The influence of Western technical conventions upon Krishna’s use of sound, both through the narrative and sub-narrative (or background sound), is quite distinctive. Masala presents the viewer with an approach toward sound that is clearly influenced by the culture the film was created in, using dialogue and backgr ound sound to enhance the central theme of the search for cultural and personal identity. As a result of different cultural approaches to the art of film making, Japanese directors such as Masahiro Shinoda (Gonza) and Takeshi Kitano (Fireworks) typically employ sound in an effort to enhance the storytelling aspect of cinema. This ‘storytelling’ approach to film supports the gratuitous use of sound effects to emphasise punches, kicks, and the extreme violence and excessive amounts of blood that have come to signify fight scenes in Japan cinema (particularly to ... ..., just as the real estate agent states "Your momma gave you a bum steer when you were 4 years old. We need to clean that up right now. If we don’t clean that up right now, you will be emotionally prohibited from creating wealth." In short, the use of sound in Masala is the culmination of the life of Krishna - the character - as a minority struggling for both personal and cultural identity in an increasingly satirical world, and Krishna - the director - using film, specifically dialogue and background noise, to ask questions about social and cultural status. Krishna’s eventual death - a reaction against stereotypes - and his grandmother’s acceptance and desire for the technology (among other facets) of a foreign culture - a shattering of stereotypes - reveal that director Krishna’s intent is to raise questions, to provide a solid background for deeper discussion. The Impact of Culture on the Function of Sound in Masala Essay The Impact of Culture on the Function of Sound in Masala "I declare the National, uhh, sorry...the Canadian National Museum of Philately officially open." - Minister for Multi-Culturalism, Masala Although there are moments in Masala when the surface dialogue is loaded with irony and satire, the background or ambient sound of the film is also used to examine the central theme of the film, the search for personal and cultural identity. This theme of cultural representation and personal identity is additionally expressed through director Srinivas Krishna’s technical approach toward the function of sound in the film. In fact, the different approaches to life and art that distinguish one culture from another are evident in a brief comparison of the employment of sound in the Japanese films Gonza The Spearman and Fireworks and the Canadian production Masala. The influence of Western technical conventions upon Krishna’s use of sound, both through the narrative and sub-narrative (or background sound), is quite distinctive. Masala presents the viewer with an approach toward sound that is clearly influenced by the culture the film was created in, using dialogue and backgr ound sound to enhance the central theme of the search for cultural and personal identity. As a result of different cultural approaches to the art of film making, Japanese directors such as Masahiro Shinoda (Gonza) and Takeshi Kitano (Fireworks) typically employ sound in an effort to enhance the storytelling aspect of cinema. This ‘storytelling’ approach to film supports the gratuitous use of sound effects to emphasise punches, kicks, and the extreme violence and excessive amounts of blood that have come to signify fight scenes in Japan cinema (particularly to ... ..., just as the real estate agent states "Your momma gave you a bum steer when you were 4 years old. We need to clean that up right now. If we don’t clean that up right now, you will be emotionally prohibited from creating wealth." In short, the use of sound in Masala is the culmination of the life of Krishna - the character - as a minority struggling for both personal and cultural identity in an increasingly satirical world, and Krishna - the director - using film, specifically dialogue and background noise, to ask questions about social and cultural status. Krishna’s eventual death - a reaction against stereotypes - and his grandmother’s acceptance and desire for the technology (among other facets) of a foreign culture - a shattering of stereotypes - reveal that director Krishna’s intent is to raise questions, to provide a solid background for deeper discussion.

Linux vs Windows TCO :: essays research papers

There has been significant interest in the broader business community regarding the difference in the Total Cost of Ownership (TCO) between the Linux and Open Source solutions on one side and Microsoft's proprietary Windows solutions on the other. Microsoft software is licenced to users on a feeforproduct basis, whereas most Linux and open source applications are available free of charge. There are, however, installation and support costs to consider. We will take all such costs into consideration in the models we present. While it is difficult to qualitatively analyse all of the TCO factors at play, it is possible to produce a reasonable firstpass quantitative estimate for the instantiation and operation of a complete computer environment and network infrastructure for a smalltomedium organisation, to illuminate the TCO differences between these two competing platforms. To that end, we have modelled an organisation with 250 computerusing staff, an appropriate number of workstations, servers, Internet connectivity, an ebusiness system, network cabling and hardware, standard software, and salaries for IT professionals to establish and support this infrastructure and technology. We've also added IT training for the staff along with expenditure items for ancillary IT systems and external consulting staff to assist in making it all work. We ran the model with two options: firstly, purchasing brand new hardware and network infrastructure explicitly for establishing this organisation's computer systems; and secondly, using preexisting hardware and infrastructure. We also simulated the IT expenses over a 3 year period, mimicking the operational lifespan of many corporate computer systems, and amortising the purchase and installation costs over that period of time. Throughout this comparison, we will be presenting the raw data as well as the explicative methodologies used in the determination of the overall costs. While we have taken care and effort to present a holistic analysis, we are mindful that no organisation is likely to operate with the exact parameters presented here, and we therefore recommend the use of the document as a guide only. Consider this document as a primer which you can use to generate an enhanced TCO model specifically tailored for your organisation, by removing those line items which don't make sense for your site and adding additional costs which are specific to your organisation. Further, while this document makes express use of technology and services found within the IT industry, it is intended for an audience of nonIT executives within small to medium sized organisations. The final results are summarized in the tables below. One compares the TCO difference between Standard Linux (namely the one that isn't acquired with a prepaid support contract) and Microsoft's platform. The second compares Red Hat's managed Enterprise Linux and Microsoft's platform. Linux vs Windows TCO :: essays research papers There has been significant interest in the broader business community regarding the difference in the Total Cost of Ownership (TCO) between the Linux and Open Source solutions on one side and Microsoft's proprietary Windows solutions on the other. Microsoft software is licenced to users on a feeforproduct basis, whereas most Linux and open source applications are available free of charge. There are, however, installation and support costs to consider. We will take all such costs into consideration in the models we present. While it is difficult to qualitatively analyse all of the TCO factors at play, it is possible to produce a reasonable firstpass quantitative estimate for the instantiation and operation of a complete computer environment and network infrastructure for a smalltomedium organisation, to illuminate the TCO differences between these two competing platforms. To that end, we have modelled an organisation with 250 computerusing staff, an appropriate number of workstations, servers, Internet connectivity, an ebusiness system, network cabling and hardware, standard software, and salaries for IT professionals to establish and support this infrastructure and technology. We've also added IT training for the staff along with expenditure items for ancillary IT systems and external consulting staff to assist in making it all work. We ran the model with two options: firstly, purchasing brand new hardware and network infrastructure explicitly for establishing this organisation's computer systems; and secondly, using preexisting hardware and infrastructure. We also simulated the IT expenses over a 3 year period, mimicking the operational lifespan of many corporate computer systems, and amortising the purchase and installation costs over that period of time. Throughout this comparison, we will be presenting the raw data as well as the explicative methodologies used in the determination of the overall costs. While we have taken care and effort to present a holistic analysis, we are mindful that no organisation is likely to operate with the exact parameters presented here, and we therefore recommend the use of the document as a guide only. Consider this document as a primer which you can use to generate an enhanced TCO model specifically tailored for your organisation, by removing those line items which don't make sense for your site and adding additional costs which are specific to your organisation. Further, while this document makes express use of technology and services found within the IT industry, it is intended for an audience of nonIT executives within small to medium sized organisations. The final results are summarized in the tables below. One compares the TCO difference between Standard Linux (namely the one that isn't acquired with a prepaid support contract) and Microsoft's platform. The second compares Red Hat's managed Enterprise Linux and Microsoft's platform.

Opinion About Macbeth Essay

Macbeth tells a story of a brave strong warrior the king of Scotland becomes his successor by murdering him and then he’s defeated. Before we meet Macbeth , we form an opinion of him based on what other people say about him for example; the king of Scotland Duncan says ; † O worthy gentlemen oh valiant cousin.† This shows their related, well bred and worthwhile. And the bloody man says; † But all too weak for brave Macbeth well he deserves his name.† This suggests he’s a well known brave solider. Macbeth surprises us with his reaction to the witch’s prophecies, because when they tell him he’s: Thane of Glamis, Thane of Cawdor and shall be king. He’s stunned and full of disbelief as he says; † A prosperous gentleman; and shall be king stand not within the prospect of belief.† he thinks he’s taking someone else’s tittle of them because he says; † I know I’m thane of Glamis but how Cawdor t he thane of Cawdor lives† Then he wants to know more of what the witches said to him. â€Å"Stay you imperfect speakers tell me more.† he gets tempted about what they said to him. â€Å"If good why do to that suggestion.† This shows that he’d like to be king then he thinks of murder. â€Å"My thought whose murder yet is but fantastical.† This suggests he wants to murder the current king of Scotland, to get what he wants. But he doesn’t want to do it; he wants to leave it to fate. But Lady Macbeth influences him to do it, by saying that: he doesn’t love her, if he did it he would make him more of a man and that she’d do anything for him. In act 1 sc IV we see more thoughts of murder as he thinks, I’m either going to have to step over him or give up because he’s in my way. He’s thinking this about the prince of Cumberland .now he thinks of the murder of Duncan and says; â€Å"stars, hide your light so no one can see the terrible desires within me. I won’t let my eye look at what my hand is doing, but in the end I’m still going to do that thing I’d be horrified to see.† He says he’s going to do it but dose not want to she the things he’ll do. We first see Lady Macbeth in act 1 sc v, we realise a few things about her she ambitious and influences Macbeth an awful lot â€Å"Glamis thou art, Cawdor and shall be what thou art promised.† This means she thinks and knows some how she will make him be king, this boosts him and he thinks he can do it. She also has a low opinion of Macbeth, â€Å"yet I do fear thy nature; it is too full of the milk of human kindness.† She thinks he’s too nice and kind to do it.† Art not without ambition, but without wunes should attend it.† This says got ambition but he not got the guts to do it or go through with it. She trying to influence him by saying; â€Å"that I pour my sprits in thine ear and chastie with the valar of my tongue.† this means she going to fill him with evil and talk him in to it. Lady Macbeth influences Macbeth in many ways the first way we see is that; she say was drunk and when he was he promised that he would kill Duncan. She tries to say that he doesn’t love her, but by what he says and dose he loves her â€Å"my dearest partner in life.† and then she trys to make out he’s a coward, because he doesn’t want to kill King Duncan. She says she would do it so why wouldn’t he, she try to say he letting her down if he doesn’t do it she tells him he’d be more attractive if he did it. She keeps saying if she’d made a promise she would have kept it. I conclude that lady Macbeth did influence him in some ways because she’s the one who finally made him do it but overall I think it was both of them as he thought of murder before he even saw her.

Professional School Counseling Essay

The 5 themes are character education, bullying, social-conflict, academics, and mental illness. Additionally, this paper will include important elements of school counselor identity, function and ethics. A section of the paper will give biblical values and insights related to the subject of professional school counseling. The experience of research has provided the reader with the personal reflections concerning school counseling and a discussion of the commitment to provide biblically grounded, ethical and empirically based services from the point of view of the writer. Introduction Children are in a society where the world is rapidly changing. Due to influx of social and economic changes and problems that are brewing within the homes of our students: these problems tend to spill over into the schools. The problems that are presented in the schools are escalating, when you think that things are improving. The purpose of this paper is to give some insight on the problems that professional school counselors faced in our schools. Every problematic area is not covered in this paper because it is so much research on many degrees of issues that professional counselors face. We propose that with the proper training, programs and support of the schools, counselors will be able to see a positive change. History and Development The factors leading to the development of guidance and counseling in the United States began in the 1890s with the social reform movement. Formal guidance programs using specialized textbooks did not start until the turn of the twentieth century. In 1958 the National Defense Education Act (NDEA) was enacted, providing aid to education in the United States at all levels, public and private. One of the consequences was the compulsory education movement and shortly thereafter the vocational guidance movement, which, in its early days, was concerned with guiding people into the workforce to become productive members of society. The social and political reformer Frank Parsons is often credited with being the father of the vocational guidance movement. His work with the Civic Service House led to the development of the Boston Vocation Bureau (Sandhu, 2000). Guidance and counseling in these early years were considered to be mostly vocational in nature, but as the profession advanced other personal concerns became part of the school counselor’s agenda. Introduction of Topic Professional school counselors are certified and licensed educators with a minimum of a master’s degree in school counseling that make them uniquely qualified to address all students’ academic, personal/social and career development needs by designing, implementing, evaluating and enhancing a comprehensive school counseling program that promote and enhance student success (Sandhu, 2000). Professional school counselors are employed in elementary, middle/junior high and high schools; in district supervisory positions; and counselor education positions. Professional school counselors uphold the ethical and professional standards of ASCA and other applicable professional counseling associations, and promote the development of the school counseling program based on the following areas of the ASCA National Model: Foundation, delivery, management and accountability. Five Aspects

Promotion: Performance vs Seniority Essay

According to the latest statistics published in the New York Times a 70 percent of the American workers think that promotions have to be based on performance rather than promotions by seniority. The first thing that needs to be said is that it is a personal decision. In my opinion, promotions have to be based on performance, because workers have good incentives, the best employees deserve the better positions quickly and the enterprises can have good employees. My first argument suggests that modern enterprise needs to produce more goods without spend money and time. The enterprises have to hire the best employees who need good incentives to work in them. The promotions by good performance rather than by seniority are very interesting for a young professional, because if he works well, he can get a better position in the company. For example, some companies have programs to hire young talent professionals. Second to take into account is that if the better employees had the opportunity to sit in a high position in the company early, they would have a better performance rather than another senior employee. To illustrate this point one need only refer to the several polls that some economics’ magazines have taken in successful companies and these polls show there are more young and capable workers than ever in the past, because there are a program of promotions by performance. Third, equally relevant to the issue are the companies with promotions base on good work have a better laborer climate. Enterprises give good incentives to hire capable workers and they give their better work. They can be happy in the company. Thus, I prefer to promotions have to be based in a good performance rather than promotions by seniority, in the due to the fact, worker have a good incentives, the best employees deserve the better positions quickly and the enterprises can have good employees.

Research Paper on Drug Use Essay

Drug use in today’s society is something that has become too common. We have a large percentage of our population using drugs for numerous reasons. The stresses of our fast paced lives can be the reason we need drugs to keep up. We sometime take these drugs with out thinking of the future consequences and risk that might be attached to them. We have to teach society of the dangers of drugs and the treatment available to quit using. We have too many people using drugs in our society today. â€Å"In 1996, 50. % of high school seniors had used some illegal drug at some time during their life, 40. 2% during the previous year, and 24. 6% during the previous month. † This shows that at least half of the senior class in high schools use or have use drugs. These numbers are from 1996 from then to now the number has grown drastically. If these people are using drugs as seniors it most evident that they will use drugs after high school. â€Å"A 2006 National Survey on Drug Use and Health showed that among all youths aged 12 to 17, 6% had tried prescription drugs for recreational use in the last month. Kids as young as 12 years old are using prescription drugs to get high this tell me that their parent are to busy to supervising them or just don’t care enough to prevent them from doing so. If teenagers can use the drugs they have at home to get high how are we supposed to prevent them from using them? People don’t use drugs simply for the fact to get high, but also to cope with problems in their lives. When someone uses drugs to deal with the stresses of the everyday life it is easier to develop an addiction to the drug. A study based on a sample of 20,291 individuals drawn from the community at large found that more than half of those who met the medical criteria for diagnosis as drug abusers also suffered from one or more mental disorders at some point during their lifetime. This included 28% with anxiety disorders, 26% with mood disorders (depression), 18% with antisocial personality disorder, and 7% with schizophrenia. Some had multiple disorders. The prevalence of mental disorders varied with the drug being abused, ranging from 50% of marijuana abusers to 76% of those who abused cocaine. Almost half of the drug abusers also suffered from alcohol abuse at some point during their lifetime. † People don’t only use drugs get high or deal with the stresses of life, but also to deal with the problems with in them. People use drugs to cope with their anxieties, depression and schizophrenia. With the drugs the people feel that the disorder they have does not exist. They believe that they are everyone else and there is nothing wrong with them. â€Å"Initial low-level involvement with drugs may result from peer pressure, drug availability or other risk factors in an individual’s social or family environment. Many individuals use drugs to fit in with friends or to be excepted by a crowd of higher popularity than them. This happens a lot in high school with younger students being pressured by upper classmen. People sometime do things without thinking about the repercussions of their actions. â€Å"Some people think that prescription drugs are safer and less addictive than street drugs†¦. But prescription drugs are only safe for the individuals who actually have prescriptions for them. That’s because a doctor has examined these people and prescribed the right dose of medication for a specific medical condition. The doctor has also told them exactly how they should take the medicine, including things to avoid while taking the drug — such as drinking alcohol, smoking, or taking other medications. They also are aware of potentially dangerous side effects and can monitor patients closely for these. † Someone might take someone else’s prescription drug with alcohol not knowing that there could serious risk in doing so. For a childish mistake like mix the wrong prescriptions together a person can dead. â€Å"Whether they’re using street drugs or medications, drug abusers often have trouble at school, at home, with friends, or with the law. The likelihood that someone will commit a crime, be a victim of a crime, or have an accident is higher when that person is abusing drugs — no matter whether those drugs are medications or street drugs. † There more consequences to using drugs then just the health risk. You can be arrested for using another persons prescriptions just you can for using street drugs. Some prescription drugs such as opioids can make you hallucinate. This becomes dangerous because the person under the influence of the drug can be driving a vehicle and cause an accident putting their life and others around them in danger. 17,000 people die from all illicit drug use, Direct and Indirect a year. 7,600 people die from Non- Steroidal Anti-Inflammatory Drugs Such As Aspirin a year. † People don’t realize how many people actually die from drug abuse until they see the numbers. People need to think before taking drugs an realize that every action has its consequences. If your using drugs do it for the right reason not to get high to forget your problem. You might get rid of your troubles for a short amount of time but they be back when your sober. Drugs can either help you or hurt you, but you have to decide.

Business Model and Strategic Plan Essay Example for Free (#5)

Business Model and Strategic Plan Essay Strategic Plan (66) , Business model (48) , Catering (14) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints For any journey the path must be defined with clear and recognizable details for it to be successful. The concepts of markers and landmarks which define the direction of a journey apply to that of any business. We need detailed plans and objectives as well as landmarks and directions we would like the business to travel. The objective of Two Brothers food truck is to create a trusted and popular place for people of the Wenatchee valley to enjoy a quality meal using locally sourced goods and services at a value which all residents of the valley can easily afford. With this detailed strategic business plan we will discuss the concepts which will guide our plan and the obstacles we may face and how we will work to overcome them. Strategic Objectives, Measures, and Targets The objective is the same in all business and that is to keep the business operational and profitable. The profitability of any business is the main reason for which we strive to open and operate businesses; this fact will be  the main reason to implement fundamental financial objectives. The concept of Two Brothers food truck is to keep costs low, maximize profits while maintaining quality ingredients and service to the consumer. The main factor which way affect the profitability of the food truck is locally sourcing fresh ingredients due to the grow cycle of our region. At some point the truck will have to purchase items from a vendor or local grocer to maintain inventory levels. However the other menu ingredients like breads, meats, and dairy items will in most cases be readily available thanks in part to the availability to local butchers and dairies, we plan on baking our own breads. Thanks to the lack of competitive restaurants using locally sourced items we see no issues wit h these items. Methods of Monitoring and Controlling Two Brothers Strategic Plan We understand the importance of a happy employee and their relation to happy customers and relationships play a major role in any business. We strive to build relationships with the community and place high regard on personalized service to each person that visits Two Brothers whether it our guests are local or people visiting the Wenatchee valley. One major way we intend to ensure this will happen is to always empower our staff and make our staff feel like they are part of this business and guide them to feel as emotionally invested in the ideas and concepts of Two Brothers food truck as we do. We plan to offer incentives like shift meals, paid time off after time invested in the company, profit sharing, company events, and bonuses for college students whom receive exceptional grades, we feel the food truck should be a stepping stone and an example of characteristics they can take with them into their careers. We feel that investing the time and energy in our staff and showing them we care as much about them as we do the business will encourage them to feel the same and want to invest time and energy in our customers to ensure their return business and the customers overall satisfaction. Marketing and Information Technology Strategies and Tactics In today’s era of social media and more and more people using their mobile devices for everyday operations we feel we need to maintain that connection. Luckily for Two Brothers food truck the Wenatchee valley is relatively small and offers great coverage for mobile data with most carriers. We would like  to take that a step further and offer a Wi-Fi hot spot as well as charging stations for most devices, we would like to power these items using mainly solar energy to add to the concept of a sustainable culture we are trying to maintain with the business. We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local team sports, we feel that the Wenatchee valley is a closely knit tight community and word of mouth and these visual cues will travel fast into making Two Brothers a household name in the Wenatchee valley. Ethical, Legal, and Regulatory Issues Regulatory conditions for mobile food service entities like Two Brothers food truck are rather strict in the Wenatchee valley. We will need to focus on consumer safety within the regards of the regulations put forth by the local health department and maintain or equipment and employee paperwork to remain compliant with these standards. Another important element of the food truck will be a base of operations where we store product and prep for day to day operations. This facility will also have to fall within the guidelines set forth by the health district to ensure food and consumer safety. Two Brothers also plan to offer beer and wine at some point in the future operations of our food truck which is legally allowed in Washington State. We will also have to follow the guidelines set forth by the Liquor Control  Board which are monitoring levels of service, age appropriate clientele, and ensuring on premise consumption only. All of these aspects will be factored into our operational details and regulations will be posted per Washington State RCW’s. Business Model and Strategic Plan Part I The goal is to bring a cross section of favorite foods to the community. Some of these will consist of a local high school favorite the Zombie. The Zombie is fluffy dough stuffed with a variety of meats and cheeses then baked to perfection. Other culinary options will include the popular Cuban sandwich as well as bratwursts, homemade fried chicken, fresh cut fries, and several types of wings and sauces. The goal is to bring in as much locally grown items as well as using local providers for most of our items, keeping it home grown is one of our mottos. We also plan and scratch making as many items as we can to provide the highest quality and freshest product possible, another concept lacking in our town. The goal is to bring the highest quality foods for the most reasonable price that we can. I our idea will be to closely follow what Costco tries to bring to their customers. The goals of Two Brothers food truck are to bring items to customers with little or no access within walking d istance to their locations. We will highlight our operating times to ensure each location we stop at will have ample time to order and receive their items in a fashion congruent with their time frame. We will also provide an â€Å"Order Early† option via text, email, and phone orders so that clients will be able to bypass lines and pick up items whilst on the go. Wenatchee is a smaller mid-size market with many businesses and average options for quick lunch options. Wenatchee offers the same fast food and casual dining as larger cities with a sprinkling of mom and pop restaurants which make up the rest of the options none of which offer high quality ingredients with reasonable pricing structures it is usually either quality or fair price, Two Brothers will accomplish both high quality and fair pricing by operating on volume sales to move business. The plan for Two Brothers is to hand craft all possible food items to cut costs and increase quality of our products because we believe that the more hands something touches through the supply chain the more cost it involves in the end product. This will set us apart from most other options locally and  create an amount of exclusivity of market. What will also help Two Brothers is the relative lack of food trucks within the Wenatchee valley area. We plan to monopolize this fact and create a structure where we remain the top contender with first to market entry with home baked breads, oven roasted meats, and locally grown produce (when available). We will market on our commitment for high quality, price friendly foods which focus on family and togetherness. The vision that I see for the Two Brothers is for it to grow into a family run business with maybe two to three locations in total in the valley, keep it home grown and support the valley by staying true to family, friends, and c ommunity. While the quality and reputation of the establishment are paramount, so is the success of profit. Once I am able to show continued growth and a solid profit margins the possibilities are limitless for expansions. Are good profit margin will also allow for commitments like sponsoring a little league team, giving us a positive public image. The guiding principles or values would be to stay true to myself stay grounded if the business does become a success, and keep my promise to the customers by providing them with fresh food and a fun experience at Two Brothers. The culture of the business reflects my culture and that of my family, and when I say culture I mean that of respecting everyone whom we interact with. We will have a diverse menu because I want a diverse crowd. The social responsibility and ethics would be making sure we only provide fresh ingredients, only buy from the best, and never serve anything that is subpar our internal motto is â€Å"create what you would want to eat.† I will not hesitate to take the opportunity to make things right and apologize on behalf of the business, always treat others the way I want to be treated, and with respect. The business cannot be a success if the mission or vision statement is not only followed but also if the staff and owners do not promote what they inspire. The vision is to have the business grow, but it can do only that if the customers are treated with respect. We as a business must keep our word or promises on the service and products we say we will deliver on. For the business to be successful every promise made must be followed up by not only the owners, but also by staff, and those who we conduct business with Two Brothers. The only way to maintain a competitive advantage over larger chain restaurants, sandwich shops, and fast food joints, is to keep the promise we made in our mission statement,  and continue to stay focused on what is most important, the customer. Strategic Plan Part II: SWOTT Analysis The business world of today the rate of a business succeeding is far outweighed by the rate at which they fail and this needs to be understood when undertaking these endeavors. One of these factors to success or to failure is external factors and how they will work in the operations of a business. In this paper there will be a definition of some external factors for the Two Brothers food truck and how well the business adapts to these factors. We will analyze the supply chain and as well as the operations into consideration along with the identification of other issues and opportunities that may happen. Economic, Legal and Regulatory Forces and Trends One of the biggest driving external forces that can impact my business is the need for people to know where their food is coming from and that it is a good and healthy choice for them. Today’s focus on obesity has many people turning away from the fast food chains like McDonald’s and turning to options like Chipotle for healthier options and knowledge that their food is coming from excellent sources and is handpicked as well as made fresh daily. The Wenatchee Valley is very compact so the ability for people to travel for lunch is easy except the only real options are fast food restaurants dominating a large percentage of the choices. Because these health trends are extremely popular among the many in the valley it is wise to include social factors of healthy living are a huge positive trend for the food trucks fresh philosophy. The active population of the valley is more likely to be health conscious because it is the goal to be in shape and fit with the amount of outdoor recreation in the valley and surrounding areas. Therefore, by eating healthy homemade options provided by the truck, the average Wenatchee resident is a positive external force. Competitive analysis as an external force that we can use to measure the possibility of success or failure or trends which may affect the business. Since the food truck is in the Wenatchee valley and we are known for our agricultural history there is a large population of Hispanics thanks in part to the long history agriculture and the need for skilled labor. Mexican cuisine and  Ã¢â‚¬Å"Taco trucks† are quite prevalent in the area and a different style food truck would be an outlier among the usual fast food chains and the family-owned restaurants. This provides an advantage as the food truck has something new, and different to offer. In addition, the resta urant is mobile and can be available in various areas gives it advantages over restaurants and most other food trucks since most are mainly stationary and no longer mobile. Because the food truck will be in a mobile we can monopolize areas where many people work with the least amount of food options available, we have to cater to them this way and offer a quick high quality option for lunch. The Wenatchee valley also has many spots for tourist exploring attractions of the city and events that could support the food truck. Since the warms temperatures of the valley in the summer and the mild winters, I expect people to at least stop for food or for something to drink year round as well as eventually becoming a destination spot for locals. External technological forces/trends could go either way depending on how the business is opened. First impressions do matter – as much as businesses do not want them too especially in the era of social media. Wenatchee is a smaller town so word of mouth spreads quickly via sites like Facebook, Instagram, and Craigslist so in this situation, it is very important that the food truck makes a strong first impression. Also the local newspaper is a popular source of information to the valley and perhaps some sort of coupon or deal in the newspaper would be a good way to attract residents to the restaurant. Because the written part of paper has its counterpart on the web, online advertising would probably be an attractive option in attracting the many tourists which visit the city all year round. Supply Chains Organizations Impacts Considering the resource logistics for any business, a strong force that can negatively/positively affect the food truck is the cost of transportation of materials. Originally, the plan was to hand pick fresh material daily through local growers and vendors. However, this would be inefficient and extremely expensive. It makes more sense that these material are obtained from a local source which can deliver on a weekly basis. These items should be items that would definitely have to be locally or regionally located because they have to contribute to the buy local stay local theme. For  example, the vegetables would mainly be locally grown within the season and meats locally purchased and regionally harvested while any baked goods would be homemade by us using regionally sourced materials. Identification of Issues or Opportunities Culture is another internal force, which can make the food truck a great and popular option. Having a family-owned business with a small group of friendly employees makes a huge difference in how a local business is perceived. Hiring employees who not relate well with the business owners generally results in employees perform their duties but may not love the business or take part in the enjoyment that the owners may have in operating the business; in other words, these employees will do their job but they will not have the passion that family has operating the business. Generally, the friendly service that customers will receive from the deli will likely be an incentive for them to return again. The feeling should be relaxing enough that customers will want to continue to hang out after their meal if they have the time. Over time, places like these become a sort of â€Å"favorite† hang out for people; this is very similar to how bars become places where people can hangout and relax while socializing and eating. With technology being so prevalent and because this is a tight knit valley, it is expected that people will have want to socialize so providing portable seating will be an important element. Leadership is an essential part of any business and can lead to better efficiency. It’s very important for the business to have a good set of leaders. In a small business situation the leaders should be the owners, there is a sense of warmth and gratitude when being greeted and served by the owners/operators. Sometimes, a customer may ask a certain question that requires a bit of prerequisite knowledge about a certain type of food or product and to answer the question. When the owners are available, and a part of the general operations, that knowledge is passed on the other employees when the owner is serving guests. Good leadership also is integral to making a business run smoothly. There usually has to be someone â€Å"in charge† that can direct people around in case they are lost. In this  case, if an employee is making a certain product and is confused on how to finish it or continue with it, the owner can usually step in and aid in the completion of the product. Therefore, a good leader will run the business in a smooth manner while the lack of a leader can result in the business losing money because of customer dissatisfaction (due to problems such as excessive wait for food, bad service, bad food, etc.) The internal strategy will be to keep consumers pleased and to keep their visit to the food truck memorable so they would want to come there again. Operating the food truck as a fun family oriented business will keep people hopefully wanting to hangout and comeback for that family open arms feel. Possibly providing outdoor games and events will give the customer something to keep them occupied and enjoy their stay. To keep the menu a bit unique, there would be a diversified menu by serving specific options and specials on different days of the week. There would also be incentives provided in the form of discounts, punch cards and options for catering a large group of people, such as parties, weddings or other events. Economic forces and trends that can benefit or work against the food truck are most definitely included the price of oil and prices of raw materials. Because transportation is a must in any business to bring items to the truck and the truck to the clients, rising gas prices will hurt business and cost more. Similarly, a lack of local items in the area will also exacerbate the situation and raise prices of raw materials to be used by the food truck. Nice weather in the summer and good snow in the winter increase the draw of tourism to the valley this would increase the number of potential customers increasing business. In regards to regulatory forces/trends that would affect this business would be the health inspection and how they regulate length of time a certain product is fresh. As an example, if health regulations of food trucks are usually more stringent and regulated than say a brick and mortar business since the food truck has the ability to become mobile and the options of  safe storage of foods is limited more so than the regular restaurant. By not following health procedures and safety, laws would be broken and there would be the risk of the business closing or people being hurt by contaminated foods. Because this is a small food truck business, it would not be too difficult to make changes unless the changes are extreme – like the change corresponding to the reliable sourcing of local goods. Making changes to the menu or making different items is usually just a change in how a certain product is prepared. Because food trucks usually provide food made on premise and is easily adaptable to many items this will not be very difficult if changes needed to be made. However, if people were to ask for particular items or drinks these would have to be purchased and that could take some time for delivery. The food truck is a small scale business; it is easier to apply changes than it is for bigger businesses that may be spread out in several locations. The most recent global issue for most business right now is the price of oil. Gas keeps the trucks moving and the equipment operating whether they are buying items, operating as in cooking food items, or moving from location to location gas is an unavoidable cost and rising prices could pose a threat to the sustainability of the business. Other options of clean energy can be examined to ensure the best operating options for the business. Providing great service seems almost nonsensical as every business strives to do so. Small businesses have to make greater strides in this department. Consistency is the key in order to be consistent a system or process is needed for every detail. When there are definite procedures for the everyday tasks the employees and the customers know what to expect. For instance the opening and closing procedures will have specific tasks and duties every day. This type of consistency will keep a positive momentum. Strategic Plan Part III: Balanced Scorecard The reason an individual opens a business is to be successful and make a profits to provide as their livelihood. My vision and my mission for my  business are to be one of the most popular food trucks in the Wenatchee Valley area. In addition, should be a highly respected business and not just another business serving food. Getting to know the customers on a personal basis and prove friendly service that is appreciable and that leaves customer with a sense of superior service that keeps them coming back. But mostly, the food truck will provide great food that people will enjoy to eat and crave. The vision for the food truck is to see it open and available to travel to multiple locations throughout the Wenatchee Valley so that the entire valley can access the unique options we offer. Because the initial location will be near the main medical facility and high school in the southern part of the valley, it can hold a considerable market share over other restaurants in that area of the valley since no other locations exists. After that the financial perspectives include market share, the vision influences the market share in this way and it allows for enhancement of profitability and the competitive position. More restaurants around the valley use the same supply chain operations that the initial food truck would have, keeping the costs relatively the same. Increasing the number of food trucks would, also help to lower prices of raw materials because the business would be buying larger quantities for more trucks and use volume pricing. This in turn would reduce the cost of spending but would increase the profits. The mission values are to provide great tasting food to a large variety of people of different social groups and to provide great service. To achieve such a goal, it is very necessary that some objectives for customer service and employee satisfaction are put into place. Obviously, the amount of satisfaction that the employees will have will translate to a higher level of service they provide to customers. Therefore, increasing employee satisfaction is a must for the food truck. Stimulating and offering incentives to the employees is a great way to keep them productive. A method of stimulating the employees would be to rotate the duties. A rotation of duties ensures that all of the employees understand the functions of the different stations but they also understand all the cleaning duties as well and knowing each station helps in the overall  understanding of the business. This, in turn, affects their productivity and how they relate to the customers. The satisfied customers, in turn, helped to enhance the customer’s value perspective in areas such as customer retention and customer value. Providing warm, friendly service is an asset to the food truck will have and will set it apart from other options in the valley. An objective that should be maintained is to keep the same level of service and customer satisfaction going throughout time. Ways to measure customer satisfaction is how customers react to the food truck on social media sites such as Facebook and Craigslist or frequency in which they visit. Offering a punch card with a reward is way to measure the frequency that they visit the food truck. Obviously, a majority of people frequenting the food truck signifies that the truck is a popular destination and signifies the mass popularity of the truck. Noticing changes in trends can help an owner to understand where problems may exist. An important strategic objective that should be respected in the organization of the food truck is keeping service quick and without any hassle and maintains a high level of quality and service. To achieve this objective, the food truck needs to, again, maintain a fast and reliable service plan for the company. This requires planning, as the employees need efficiently to produce the product that the customer wants. This is not only encompassing the employee perspective but also the customer service perspective. Popular restaurants usually have a method through which they create menu items in an efficient manner. They create recipes and options on the menu which staff and customers can use to guide their experience and production processes. This orderly method that will be developed is essential for the business to run properly because it reduces the work that the employees do and allows the customer more freedom in choosing how they want their foods prepared as well as options available. In addition, I feel like this will be a necessary feature of the food truck because other restaurant businesses serving food create items from various  ingredients and recipes will also be producing their products in a similar procedure. Therefore, to keep competitive and streamlined to business practices of the industry this method should also be used in the food truck. Designing and building a strategic objective is a crucial element for any business to operate successfully in the world today. Creating a mission statement with clear and defined objectives will help guide the business through their operations and should be looked to consistently to maintain the objectives set forth by the business creators. By doing this the management and operations of the business will be understood and how the business relates in the marketplace and how to operate through growth and handle competitors. A foundation of objectives will maintain the core concept of the business when changes or shifts in the market place occur and when new strategies need to be developed to handle these changes. The foundation of any business operation is the consumer and the major influence on whether they become a customer for life is the employee. These two factors are the direct drivers for any business and their happiness can bring about failure or ensure success. When the mission and core values are established and clear then it becomes easier for these two factors to provide the success businesses need to remain operational and sustainable. Reference Pearce, John A. , & Robinson, Richard B. . (2009). Strategic management. formulation, implementation, and control. United States: McGraw-Hill. Thompson, Arthur A. , Gamble, John E. , & Strickland, A. J. (2006). Strategy: winning in the marketplace: core concepts, analytical tools, cases. United States: McGraw-Hill Companies. MacDonald, Denise. (2008, October 15). Mcdonald’s marketing strategy. We have essays on the following topics that may be of interest to you